Eco-friendly practices are the new trends in today’s generation. Nowadays, everyone is concerned and aware of protecting nature and its resources. From common people to big brands are practising environmentally friendly practices. Companies all over the world use huge amounts of the planet’s resources.
Therefore, in turn, they have to follow sustainable methods for the environment’s welfare. Even people prefer to prioritise buying products from sustainability brands that follow eco-friendly standards. Brands have become conscious of today’s customer’s preferences. The top brands are putting their best efforts to outshine environment-friendly practices.
Statistics of Brands and Buyers Preferring Eco-Friendly Products
According to reports, the purchasing trends show customers prioritise environmental impact while purchasing products. The Eco-friendly products which are marketed as sustainable have shown 2.7x faster growth compared to others. Also, the report shows that 75% of sustainable goods experience better sales online compared to in-store products.
Moreover, 78% of customers feel that sustainability is crucial. Survey says 55% of consumers prefer to pay more for eco-friendly brands. According to a survey from McKinsey & Co., 75% of millennial respondents consider sustainability for purchasing products.
According to reports, the largest brands worldwide have already set goals to reach sustainable business practices. Over 2,000 companies around the world have set a science-based carbon target. And one-third of Europe’s public companies are set to reach zero carbon emissions by 2050.
List of Top Brands Following Eco-Friendly Practices
1. Patagonia
Patagonia is one of the top outdoor apparel companies that is consistently following green standards. It is listed among the top eco-friendly companies in the world. It is one of the sustainability brands that has been in the business for over 47 years.
Due to its green business practices, it has remained the millions of customers’ favourite clothing brand. The company started evolving and innovating with time. Their business motive is not only to make a profit but also to save the earth. For 35 years, the brand has donated 1% of its sales to nature conservation.
2. Seventh Generation
Since its foundation in 1988, Seventh Generation has always focused on green standards. It is a personal care and cleaning product company. The brand’s aim is to make the world a sustainable place for the upcoming seven generations.
Seventh Generation pays attention to plant-based products. It is made from ethically and sustainably sourced ingredients. Moreover, it follows eco-friendly packaging. The brand uses recycled materials to reduce waste for packaging and designs. Like Patagonia, Seventh Generation aims to become a zero-waste company by 2025.
3. Dr. Bronner’s
Dr Bronner’s is one of the sustainability brands of organic soap and body care products. It is also the best-selling eco-friendly product. It is also bagged as a sustainable company. They follow the six “cosmic principles”. The brand uses its corporate powers as a force for good reason. They aim to treat the earth like home” and “be fair to their suppliers”.
All their products are made of organic and fair ingredients. Therefore, it is certified as one of the socially sustainable and environmentally friendly organisations. Also, their plastic bottles are made from 100% post-consumer recycled materials. Hence, the brand plays a major role in conserving natural resources. Moreover, it reduces landfill waste. The brand has estimated that more than 10,000 people worldwide have benefitted from their fair trade projects.
4. IKEA
IKEA is one of the top furniture and home goods brands. It uses a range of renewable energy sources for its products. Moreover, the brand follows waste management strategies. The company’s motto is to follow a “People & Planet Positive” sustainability strategy.
Moreover, their consumers don’t have to choose between functionality, design, and sustainability while buying a product. They can get a product with all these features along with eco-friendly processes. The brand also encourages its customers to live a greener lifestyle.
IKEA aims for its 100% renewable energy supply through wind farms and solar panels, sourcing wood from more sustainable sources. The company has spent more than $1 billion on these efforts.
5. The Hershey Company
The Hershey Company relies on naturally grown Eco-friendly products and seriously follows sustainable practices. The brand, starting from the manufacturing and distribution process, follows green standards. They will put all their efforts into managing its sustainability efforts. Moreover, the company aims to reduce greenhouse gas emissions by 50% by 2025. It plans to achieve zero waste in its landfill status.
6. MUD Jeans
MUD Jeans is a small brand, but it sets a stronger example with its sustainable practices. It has set a benchmark in the world of sustainable denim and fashion. Based in the Netherlands, it is the world’s first circular denim brand.
MUD introduced its Lease A Jeans program in 2013. This model frees customers from environmental anxiety about buying new jeans. Jean’s brand focuses on reducing carbon emissions, water, and land usage. It also follows the best recycling methods. MUD has brought a great incredible impact on the environment.
Final Thoughts
Apart from these brands, there are many other brands that focus on sustainable product development. The brands have started implementing eco-friendly strategies to attract customers and assist them in following greener habits. All these efforts result in saving the environment and its natural resources.
This gravitation towards companies that share their interest in protecting the environment is due to global crises such as global warming, deforestation, etc. The upcoming businesses are also likely to follow these standards to protect the planet and people. The top brands together are coming up to build a better future for the next generations.